What is a smart packaging solution?
Consumers can access to an information platform via a smart phone to read the RFID or NFC inserted in the packaging. It connects consumers and brands in any place any time
Smart packaging version 1.0
Smart packaging + webAPP
Smart packaging version 2.0
Smart packaging + webAPP + Dashboard
Smart Packing Set 3.0 version
Smart packaging + webAPP + Dashboard + RFID
Smart packaging applications
We provide full usage of the features of smart packaging and smartphone applications
First, Mobile Website
A mobile website is the easiest way to apply a smart package solution to your product. Consumers can easily access a specific website or platform by using smartphone simply tap on the NFC smart packaging or smart tag.
realtime link
Quickly visit your brand’s official website to make your customers more confident in your products.
Simple development
The mobile website is easy to develop and suitable for market testing of new products.
data collection
Data can be collected through websites, such as geographic location data and data
Connection service
The mobile website is very flexible and it can connect to your existing services such as e-commerce platforms.
Second, APP
In most cases, the application will be more powerful than the mobile website. This includes better connections to social networking sites such as WeChat and Facebook. In addition, the app can access and collect more user personal data than mobile websites.
Membership System
Consumers can easily create their own personal accounts and keep them on their phones for a long time.
Social network
Connect users’ social network accounts to access and analyze their personal data.
Safety
The nature of mobile applications supports a higher level of security than mobile websites.
Future extension
The application allows integration of multiple functions and services, suitable for long-term business plans.
data collection
Smart packaging is the most practical way to collect user data
What kind of data can be collected?
The data that can be collected on smart packaging is beyond imagination, and every interaction between the user and the software can provide a large amount of data.
Marketing data
Supply Chain Data
Consumer data
product data
data analysis
After collecting data created between millions of customers and products, we can begin to understand and predict their buying bbehaviors.
What results can you find based on the above data?
Consumer Behavior
Understand your consumers by observing how customers interact, purchase and use your products. For example, how often do customers buy, where, when do they usually buy, are they interested in your ads, etc.
Demographics
Find out the demographic characteristics of your customer base and tailor solutions tailored to them. Such as the average age of customers, the proportion of male and female customers, occupation, monthly income, etc.
Marketing information
Through big data analysis and understanding of your marketing activities, data-driven decision-making. Such as average customer value, conversion rate, natural flow, and customer retention rate.
Production management
Manage and follow up your production process and progress, and adjust production plans in time according to market needs. Such as the production capacity of each unit, whether the production line capacity is fully utilized, and design your production plan according to the customer’s preferences.
Common examples of smart packaging solutions
RFID & NFC tag
RFID & NFC Smart Card
RFID & NFC tag
RFID & NFC Smart Label
RFID & NFC stickers
other
Benefits of applying smart packaging solutions
Target marketing
Focus all resources on the right consumers and customize promotional activities.
Anti-counterfeiting
Through cross-certification server and RFID & NFC tag chip technology to identify the authenticity of products, giving consumers more confidence.
Automation
Plan for specific events, promotions and promotions into automated operations, which is more precise and time-saving.
Big data analysis
Base on the data collected you can predict an accurate forecasting
Multiple services
Various services and technologies can be applied to the smart packaging platform without restrictions.
Communicate directly with consumers
Skip the intermediary channels, communicate directly with your consumers, and understand their needs and opinions on the smart packaging platform.
Cirtek Intelligent IOT (Shenzhen) Co., Ltd.
Phone：0755-8891 0613
Email：info@cirteklink.com
Address：Room C, Unit B1, 3/F, Block AB, Tianxiang Bulding, Tian An Cyber Park, Tairan 5th Road, Futian District, Shenzhen City, Guangdong Province, China
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